For Ervadoce we created a quiet revolution in fashion for women over 40. We developed complete communication, a brand repositioning and a manifesto that celebrates the sophistication of the mature woman. We followed the conceptual creation of collections, defined social identities and new audiences, built an integrated consumer experience and ran performance and advertising campaigns. We turned a clothing brand into an empowerment movement that redefines elegance, style and self-esteem for women who know exactly who they are.